Reviews

The review platforms AI draws on for recommendations.

The best free resources

  1. Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search — Nick Haigler, Seer Interactive (2026-05-14)
    Largest review study: a review profile lifts citation rate from 1% to 53.5%. Commissioned by Trustpilot.

  2. Do More G2 Reviews Mean More AI Visibility? Insights from 30k Citations — Kevin Indig, G2 (2025-10-23)
    Honest counterpoint: review volume explains <2% of citation variance.

  3. Review sites in AI search: Yelp, G2, Trustpilot shape recommendations — Tomek Rudzki, Peec AI (2026-03)
    30M-source analysis: which review platforms AI cites, by vertical.

  4. Want to Rank in ChatGPT? Focus on These Review Sites (New Research) — Miriam Ellis, Whitespark (2025-09-15)
    Local businesses: which review sites ChatGPT relies on per category.

  5. Local Consumer Review Survey 2026 — Rosie Murphy, BrightLocal (2026-02-11)
    The standard review survey, now with data on AI trust and review freshness.

  6. The Consumer Reviews and Testimonials Rule: Questions and Answers — US Federal Trade Commission (2024-11)
    The rules: no fake reviews, no incentives tied to sentiment.

Strategies for this step

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Curated by effectiveGEOstrategy.com. Every link checked 2026-11-10. Know a better free resource? Tell us.

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