16 GEO tools

Tools to check and track how AI answers mention your brand: free checkers and official reports first, then tracking platforms. Prices checked 2026-11-10.

Profound

Enterprise leader; widest engine set; publishes much of the field's citation research. Free plan: no (free 7-day trial; Enterprise custom price). Tracks: mentions, citations, sentiment, rank, share of voice, agent analytics, prompt volumes; up to 9 engines

Paid (trial)Tracking platform

Peec AI

Strong mid-market choice; unlimited seats; source and perception views. Free plan: no (trial; from $95/mo). Tracks: visibility, position, sentiment, share of voice, citation sources, brand perception, shopping/SKU

Paid (trial)Tracking platform

Otterly.AI

Cheapest serious entry tier for small teams. Free plan: no (trial; from €29/mo). Tracks: visibility, sentiment, share of voice, citation sources, brand profile; 4 of 7 engines per plan

Paid (trial)Tracking platform

Semrush AI Visibility Toolkit

Fits teams already on Semrush; competitor prompt-gap view. Free plan: no ($99/mo, no trial). Tracks: AI Visibility Score, mentions, share of voice, sentiment, prompt gaps vs competitors, AI Mode and ChatGPT daily

Paid (trial)Tracking platform

Ahrefs Brand Radar

Large pre-built prompt index weighted by search volume. Free plan: no (custom prompts from $50/mo; AI index from $199/mo; prompts included in paid Ahrefs plans). Tracks: mentions, citations, AI share of voice, estimated impressions; AIO, AI Mode, ChatGPT, Perplexity, Gemini, Copilot

Paid (trial)Tracking platform

Scrunch

Personas and page audits as well as tracking. Free plan: no (7-day trial, no card; from $250/mo annual). Tracks: citations, agent traffic, topics, content gaps; ChatGPT, Claude, Gemini, Perplexity, AIO/AI Mode, Meta

Paid (trial)Tracking platform

SE Ranking AI Visibility Tracker

Budget all-in-one for SEOs already doing rank tracking. Free plan: no (14-day trial, no card). Tracks: mentions with/without links, cited URLs, competitors, framing, history; AIO, AI Mode, ChatGPT, Gemini

Paid (trial)Tracking platform

ZipTie

Pay-per-check pricing; unlimited seats and competitors. Free plan: no (7-day trial, 25 prompts). Tracks: citations and mentions on 7 engines incl. Copilot and Bing AI

Paid (trial)Tracking platform

Search Console: Search Generative AI performance reports

First-party impressions in AI Overviews and AI Mode, free in GSC.

FreeOfficial report

AI Performance in Bing Webmaster Tools

Free Copilot citation counts, cited pages and grounding queries.

FreeOfficial report

Free AI Visibility Checker (Ahrefs)

Widest engine coverage of any free one-off check. no signup; ChatGPT, Gemini, Perplexity, Copilot, AIO, AI Mode; one-off snapshot, top 5 per section

FreeFree checker

Free AI Search Visibility Checker (Semrush)

Score, citations and a competitor comparison for free. no signup; 3 runs/day; ChatGPT, Gemini, AI Mode, AIO

FreeFree checker

AI Visibility Checker (Exploding Topics)

Live queries by intent type, with one competitor. no signup; 150 live queries on ChatGPT, Perplexity, Gemini

FreeFree checker

AI Search Grader (HubSpot)

Brand perception and sentiment angle; based on training data, not live search. free; GPT, Perplexity, Gemini; sentiment and share-of-voice score

FreeFree checker

Query Fan-Out Analysis (Otterly)

Shows the sub-queries AI runs; free, widely used. free; AIO, AI Mode, ChatGPT

FreeFan-out tool

Query Fan-Out Extractor (Position Digital)

Real fan-out queries and sources consulted, exportable as CSV. free; AI Mode, Perplexity, ChatGPT; email for full export

FreeFan-out tool