Collect and Display Customer Reviews
Also known as: Review Profile Building, UGC Reviews Strategy, Social Proof for AI
Actively generate authentic reviews on platforms like G2, Trustpilot, Capterra, and Google Reviews, which LLMs reference for product recommendation queries.
What is Collect and Display Customer Reviews?
- Impact Mechanism:
- RAG & Retrieval
- Category:
- Authority & PR
- Effort:
- Medium
- Skill needed:
- PR & Outreach
- Evidence level:
- Proven
How does it work?
1. Find the review sites AI cites
Ask ChatGPT, Perplexity and Gemini your buyers' 'best [category]' questions and note cited review sites; B2B software often G2 or Capterra, local often Yelp.
2. Ask every customer the same way
Invite all customers at the same journey stage, e.g. with your Google review link or QR code; never ask only happy customers.
3. Never fake, buy or condition reviews
No fake or AI-written reviews, no undisclosed staff reviews; incentives may never require positive sentiment, and Google and Trustpilot ban review incentives entirely.
4. Reply to reviews, including negative ones
Respond politely and factually to good and bad reviews; never threaten reviewers or pressure them to change or remove negative reviews.
5. Show reviews on your site honestly
Display real third-party reviews or a widget without hiding negatives; star-rating markup about your own business on your own site gets no stars.
6. Track profiles and re-run prompts quarterly
Note review count and recency per platform, then re-run your prompts to see whether those review pages appear in AI answers.