Digital PR
Earn mentions on the publications AI trusts.
The best free resources
An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied) — Louise Linehan, Ahrefs (2025-05-26)
The key data point: web mentions (0.664) beat backlinks (0.218) for AI visibility.AI mention (also referred to as brand mention) — Kevin Indig, Growth Memo (2026-08-21)
Leading analyst defines mentions; brand search volume is the strongest predictor.What Is AI Reading? (May 2026 edition, PDF) — Muck Rack (Generative Pulse) (2026-05)
Benchmark study: about 84% of AI citations come from earned media.The Role of News Publications in AI Citations [New Data] — Vince Nero, BuzzStream (2026-04-08)
4M citations: news is ~14%, wire and syndicated releases hardly count.What AI Citation Research Means for Your Digital PR Strategy — Kelsey Libert, Fractl (2026-08-20)
Digital PR leader turns citation studies into an actionable PR plan.How to Get Cited By AI Using Digital PR – Roundtable Webinar — Vince Nero (host) with Kelsey Libert, Beth Nunnington, Will Hobson, BuzzStream (2026-10-21)
Four top digital PR practitioners; warns against shortcuts.STUDY: What Drives Brand Mentions in AI Answers? — Christina Blake, Nick Haigler, Seer Interactive (2025-01-07)
Rankings correlate with mentions; backlinks weak, a useful counterweight to link-building myths.Journalist Requests: How to Find Them and Respond for Coverage — Vince Nero, BuzzStream (2025-05-12)
Expert-quote platforms explained; warns against AI-written pitches.We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility — Margarita Loktionova, Semrush (2026-03-10)
LinkedIn appears in ~11% of AI answers; shows which posts get cited.
Strategies for this step
Curated by effectiveGEOstrategy.com. Every link checked 2026-11-10. Know a better free resource? Tell us.