Pitch Expert Quotes to Journalists

Also known as: Source Quotability, PR Soundbites, Expert Commentary Outreach

Craft unique, quotable insights and data points that journalists want to cite; vendor studies show press coverage is a large share of the sources AI answers cite.

What is Pitch Expert Quotes to Journalists?

Impact Mechanism:
Training Data Inclusion
Category:
Authority & PR
Effort:
Medium
Skill needed:
PR & Outreach
Evidence level:
Proven

How does it work?

  1. 1. Prepare one insight worth quoting

    Pick an insight only you can give, such as original data or a firm opinion; 54% of journalists want data or statistics in a pitch.

  2. 2. Register on journalist request services

    Register as a source on HARO (now run by Featured, daily emails) or Qwoted, where unlocking a request uses one monthly credit.

  3. 3. Answer only requests that fit you

    86% of journalists reject pitches off their beat; on Qwoted, unlock a request only if you will pitch it, or risk being flagged.

  4. 4. Send a short, ready-to-quote answer

    Lead with the quote and its data source, add your name, title and link, keep it brief, and personally check any AI-drafted text.

  5. 5. Follow up once, then move on

    62% of journalists say one follow-up is appropriate; on Qwoted you can follow up only after the reporter has replied.

  6. 6. Track coverage and AI answers

    Set a Google Alert (google.com/alerts) for your name and brand, then monthly ask AI tools your topic questions to see if that coverage is cited.