The knowledge sources AI checks to know who you are.

The best free resources

1. A Wikipedia marketing strategy for AI search — William Beutler, Wix Studio AI Search Lab (2025-08-26 (updated))
   Top Wikipedia consultant: earn notability, disclose, use Talk pages, don't self-edit.

2. AI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Information — Nick Lafferty, Profound (2025-08 (updated))
   Source of the "Wikipedia is 47.9% of ChatGPT's top-10 citations" figure.

3. The Most-Cited Domains in AI: A 3-Month Study — Luke Harsel, Semrush (2025-11-10)
   Shows Wikipedia's (and Reddit's) September 2025 drop in ChatGPT; platforms differ.

4. Entity Optimization for AI Search: Wikipedia, Wikidata, and sameAs Schema — Gabriel Bertolo, Radiant Elephant (2026-07-14)
   Wikipedia + Wikidata + sameAs as one workflow; warns against editing your own page.

5. Wikipedia:Notability (organizations and companies) — Wikipedia (Living guideline)
   The actual bar: significant coverage in multiple independent reliable sources.

6. Wikipedia:Conflict of interest — Wikipedia (Living guideline)
   Paid editors must disclose; the rules every brand must follow.

7. Wikidata:Notability — Wikidata (Living policy)
   Lower bar than Wikipedia: identifiable entity with serious public references.

Strategies for this step

• Establish a Wikipedia Page

• Claim and Enrich Wikidata Entries

See all GEO strategies →

Curated by effectiveGEOstrategy.com. Every link checked 2026-11-10. Know a better free resource? Tell us.