The people, newsletters and podcasts that keep you current on GEO.

The best free resources

1. Kevin Indig — Kevin Indig, Growth Memo (active 2026)
   Largest independent AI citation and AI Mode user-behaviour studies.

2. Aleyda Solis — Aleyda Solis, Orainti / SEOFOMO (active 2026)
   Free roadmaps, checklists, weekly curation; shares others' work constantly.

3. Lily Ray — Lily Ray, Amsive / Substack (active 2026)
   The leading voice testing GEO hype against traffic data.

4. Mike King — Mike King, iPullRank (active 2026)
   Deepest technical work on AI Mode, fan-out, "relevance engineering"; free AI Search Manual.

5. Rand Fishkin — Rand Fishkin, SparkToro (active 2026)
   Sober market-size data and AI consistency research.

6. SEOFOMO — Aleyda Solis, SEOFOMO (weekly (Sundays))
   Weekly curated SEO and AI search news, guides and tools.

7. Search Engine Roundtable — Barry Schwartz, RustyBrick (daily)
   Fastest record of every Google/Bing/ChatGPT AI search change.

Curated by effectiveGEOstrategy.com. Every link checked 2026-11-10. Know a better free resource? Tell us.