Is SEO dead? How GEO, AEO and LLMO relate to classic SEO, and what carries over.

The best free resources

1. Google's Guidance on AI Search is Naive and Self-Serving — Mike King, iPullRank (2026-05-18)
   Strongest counter-argument: why GEO needs its own skills and budget.

2. GEO, LLMO, AEO… It's All Just SEO — Ryan Law, Ahrefs (2025-04-07)
   Overlap case, but names where GEO differs (unlinked mentions, JS rendering).

3. SEO vs GEO vs AEO: Which One Is It? w/ Rand Fishkin — Ross Hudgens (host), Rand Fishkin (guest), Siege Media (Content & Conversation) (2025-06-08)
   Naming debate from two veterans; why the acronyms may be unnecessary.

4. A Reflection on SEO & AI Search in 2025 — Lily Ray, Lily Ray (Substack) (2026-01-19)
   Argues 2025's GEO wave mostly rebranded SEO; Google still drives traffic.

5. GEO, Fanout, Agents: Mike King's Take on Where Search Is Really Heading — Will Critchlow (with Mike King), SearchPilot (2025-12-11)
   Why SEO and GEO tests can conflict; GEO as its own framework.

6. SEO vs AEO vs GEO: The Definitions Most Agencies Are Getting Confused — Luke Marthinusen, MO Agency (2026-05-11)
   Clean split: SEO = clicks, AEO = extractability, GEO = off-site authority.

Curated by effectiveGEOstrategy.com. Every link checked 2026-11-10. Know a better free resource? Tell us.