GEO metrics and KPIs

Visibility rate, share of voice, citations: what to measure.

The best free resources

A 3 Layer Framework to Measure AI Search Presence, Readiness and Business Impact [Workbook + Examples] — Aleyda Solis, aleydasolis.com (2026-08-26)
Presence, readiness and impact layers, with a workbook; best structured KPI model
NEW Research: AIs are highly inconsistent when recommending brands or products — Rand Fishkin, SparkToro (2026-01-28)
~3,000 runs show that rank in AI answers means little; visibility % across runs holds up
The 3 New KPIs for AI Search — John Lovett, Seer Interactive (2025-11-26)
Three clear KPIs: signal rate, answer accuracy, AI-influenced conversion
8 GEO metrics to track in 2026 — Casey Nifong, Search Engine Land (2026-05-07)
Defines eight core metrics, with tools and a measurement setup
The 5-layer framework for measuring GEO performance — Paul DeMott, Search Engine Land (2026-05-18)
Takes dashboards to ROI; a credible model from visibility to revenue
12 New KPIs for the GenAI Era: The Death of the Old SEO Dashboard — Duane Forrester, Duane Forrester Decodes (2025-05-29)
Ex-Bing lead; retrieval-focused KPI list that shaped the debate
From Clicks to Citations: New AI Search Measurement Metrics — Francine Monahan (Mike King's agency), iPullRank (2026-04-02)
Input, channel and performance metrics, and persona-based measurement
AI Visibility Is Lying to You: There's No One-Size-Fits-All AI Search KPI — Sonny Vasquez, Seer Interactive (2026-08-31)
Shows the right KPI depends on whether you lead your category

Curated by effectiveGEOstrategy.com. Every link checked 2026-11-10. Know a better free resource? Tell us.