Free courses to go deeper.

The best free resources

1. Answer Engine Optimization (AEO) Course — Sam Oh, Ahrefs Academy (2026 (© 2026))
   12 lessons, 1h26m, covers platforms, prompts, content, technical, tracking.

2. The AI Search Manual — Mike King (+ team), iPullRank (2025–2026)
   24 chapters from retrieval to measurement; email series optional.

3. The Free AI Search Optimization Roadmap (LearningAIsearch) — Aleyda Solis, LearningAIsearch (v4, 2026-03-20)
   Free structured path through fundamentals, KPIs, ecommerce, tools. (Known competitor.)

4. AI Search courses (incl. AI Search Operating System; AI Visibility Essentials) — Leigh McKenzie; Rita Cidre; Brian Dean, Semrush Academy (2026)
   Short certified courses; strategy (McKenzie) and visibility basics (Cidre). Tool-centred.

5. AEO Fundamentals Certification (+ Implementing AEO With HubSpot) — — (not listed), HubSpot Academy (2026)
   Product-agnostic fundamentals course plus optional HubSpot-specific one.

Curated by effectiveGEOstrategy.com. Every link checked 2026-11-10. Know a better free resource? Tell us.