Fix wrong AI answers about your brand
What to do when ChatGPT, Gemini or AI Overviews get your brand wrong.
The best free resources
AI models provide incorrect phone numbers 36% of the time: here's what you can do — Hannah Cooley, Wil Reynolds, Nick Haigler, Seer Interactive (2025-12-23 (upd. 2026-10-07))
Measures brand-fact errors across 7 models; traces them to third-party sourcesHow to correct outdated business information in AI — Thea Danganan, Thrive Agency (2026-09-16)
Clear six-step process: audit, trace source, fix source, publish, feedback, monitorThe AI slop loop — Lily Ray, Lily Ray (Substack) (2026-04-14)
Shows how one false claim spreads site to site until AI states itFind information in faster & easier ways with AI Overviews (Report a problem) — — (official), Google Search Help (current doc)
Official route to flag a wrong AI Overview (thumbs down, Report a problem)How often do AI assistants hallucinate links? — Ryan Law, Ahrefs (2025-09-02 (upd. 2026-05-31))
16M URLs: AI sends 2.87x more 404 visits; fix with redirectsWhy AI gets your brand details wrong, and how to fix it — Rebecca Brosnan, seoClarity (2026-06-22)
Four causes of misrepresentation with fixes; product pitch at section endsHow to find and fix what AI gets wrong about your brand — Carlos Silva, Semrush (2026-05-08)
Fix the third-party sources feeding errors, not the feedback buttons.
Strategies for this step
Curated by effectiveGEOstrategy.com. Every link checked 2026-11-10. Know a better free resource? Tell us.