Bing Webmaster Tools and IndexNow: the index behind ChatGPT search.

The best free resources

1. Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions — Matt G. Southern, Search Engine Journal (2026-02-27)
   Readable summary of Bing's rewritten guidelines: grounding, NOARCHIVE/NOCACHE, GEO defined

2. New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare — Krishna Madhavan et al., Bing Search Blog (2026-06-16)
   Citation Share, Topics and Intents reports, free in Bing Webmaster Tools

3. 87% of SearchGPT Citations Match Bing's Top Results — Christina Blake, Alisa Scharf, Seer Interactive (2025-02-06)
   Why Bing matters for ChatGPT visibility. Directional; later data shows drift.

4. Initial Thoughts on AI Performance Reports in Bing WMT — Tamara Hellgren, Momentic (2026-02-27 (mod. 2026-03-23))
   How to read grounding queries and cited pages; limits of the data

5. IndexNow — IndexNow (Microsoft, Yandex et al.) (live 2026-11)
   Push URL changes instantly; Bing, Naver, Seznam, Yandex, Yep (not Google)

Strategies for this step

• Optimize for Bing Webmaster Tools

• Adopt IndexNow for Real-Time Indexing

See all GEO strategies →

Curated by effectiveGEOstrategy.com. Every link checked 2026-11-10. Know a better free resource? Tell us.