Claim and Correct Your Google Knowledge Panel

Also known as: Knowledge Panel Management, Google Entity Card, Brand Knowledge Box

Claim your Google Knowledge Panel where Google offers it and suggest corrections, so the facts Google shows about your brand are accurate and verified.

What is Claim and Correct Your Google Knowledge Panel?

Impact Mechanism:
Entity Recognition
Category:
Brand & Entity
Effort:
Medium
Skill needed:
Strategy & Analytics
Evidence level:
Proven

How does it work?

  1. 1. Check whether a panel exists

    Search your exact brand name on Google; panels are generated automatically, so you cannot create one, only claim it and suggest corrections.

  2. 2. Mark up your official facts

    On your homepage or About page, add Organization JSON-LD with name, url, logo and sameAs links to your profiles; validate in the Rich Results Test.

  3. 3. Control a profile Google accepts

    Verify your site in Search Console, or have access to your official YouTube, X (Twitter) or Facebook account; claiming means signing in to one.

  4. 4. Claim the panel

    Click 'Claim this knowledge panel' at the bottom of the panel (mobile: Menu, then the same option), review the details and sign in.

  5. 5. Suggest corrections with proof

    Click Feedback, select the flag next to the wrong fact, enter the correct value with a link that verifies it, then Submit.

  6. 6. Recheck the panel after a few weeks

    Search your name again to see accepted changes; edits are suggestions Google reviews, and team access is managed at google.com/search/contributions/manage.