Implement Schema.org Structured Data

Also known as: JSON-LD Markup, Schema Markup, Structured Data Implementation

Add Article, Organization, Person, and Product schema to key pages so search engines can read content type and authorship; Google says none is needed for AI features.

What is Implement Schema.org Structured Data?

Impact Mechanism:
RAG & Retrieval
Category:
Technical & Schema
Effort:
Medium
Skill needed:
Technical & Dev
Evidence level:
Proven

How does it work?

  1. 1. Know what markup does today

    Google says AI features need no special schema but markup still earns rich results; Microsoft says schema helps its systems understand content.

  2. 2. Pick types that match each page

    Use Organization on the home or about page, Article or BlogPosting on articles, Product on product pages and ProfilePage on author pages.

  3. 3. Skip retired Google rich results

    Google ended FAQ rich results on 7 May 2026 and HowTo is no longer in its gallery; add FAQPage only if other consumers matter.

  4. 4. Write JSON-LD from visible content

    Add a <script type="application/ld+json"> block; mark up only what users can see, and fill every required property.

  5. 5. Connect authors, dates and organization

    Give Article an author (Person with url or sameAs), datePublished and dateModified; give Organization name, url, logo and sameAs.

  6. 6. Validate each page template

    Test one URL per template in the Rich Results Test and Search Console's URL Inspection, and retest after template changes.