GEO for B2B and SaaS

Get on the AI shortlist when buyers research software.

The best free resources

  1. AI Search Is a 3rd-Party Citation Problem With an On-Page Corroboration Base: The Data Across SaaS, Ecommerce and Finance — Aleyda Solis, aleydasolis.com (2026-08-02)
    SaaS citation data: earn third-party mentions, back them up on your own pages

  2. Nearly 90% of AI Citations for B2B SaaS Come from Off-Site Sources — Ethan Crump, Foundation (Ross Simmonds' firm) (upd. 2026-07-30)
    50 B2B brands, 7 verticals: Reddit, YouTube, LinkedIn drive citations

  3. The B2B AI Discovery Playbook: Lessons from 380k Answers with Ross Simmonds — Ross Simmonds, AirOps (2026-10-09)
    380k answers: how AI shortlists vendors; reviews and page-type strategy

  4. What Page Types Do LLMs Cite? A Study of 28 B2B SaaS Companies — Abishek Balaji, TripleDart (2026 (Q1 data))
    Ties citations to leads: homepages and comparison pages convert, generic blogs don't

  5. Traffic is no longer a reliable growth metric — Kyle Poyar (with Josh Grant, Webflow), Growth Unhinged (2025-11-02)
    Webflow: ChatGPT referrals convert 6x; seven learnings free (last section paywalled)

  6. Why HubSpot is winning at AI visibility in B2B SaaS — Christy Correll, MarTech (2025-10-28)
    Breaks down a category leader into a four-part SaaS playbook

  7. How AI Chat is Rewriting B2B Software Buying [Insights From 1,000+ Decision Makers] — Tim Sanders, G2 (2025-10-06)
    Half of software buyers now start research in an AI chatbot

Curated by effectiveGEOstrategy.com. Every link checked 2026-11-10. Know a better free resource? Tell us.

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