Named experts and E-E-A-T: why AI trusts people it can identify.

The best free resources

1. E-E-A-T audit: 220+ markers — Despina Gavoyannis, Ahrefs (2026-02-10)
   Most actionable: audits brand, people (bylines, bios) and pages, incl. AI search

2. The Role of E-E-A-T in AI Narratives — Carolyn Shelby, Search Engine Journal (2025-03-31)
   Links bylines, credentials and expert contributions directly to AI citations

3. Search Quality Rater Guidelines — — (official), Google (2025-09-11 (file date))
   Primary source for E-E-A-T and "who created the content"

4. What it takes to rank in Google's AI Overviews in 2026 is not what you think — Matt Buxbaum, Seer Interactive (2026-05-28)
   Counter-evidence: author bios and schema did not predict AIO citation wins

5. E-E-A-T: what it is and how to show it — Mateusz Makosiewicz, Ahrefs (2023-03-06 (upd. 2025-10-08))
   Plain-language E-E-A-T basics, author credentials, and how assistants judge trust

6. Article structured data: author markup best practices — — (official doc), Google Search Central (current doc (no date shown))
   How to mark up named authors correctly (author.url, sameAs)

7. Using Gemini to get insight into your E-E-A-T — Marie Haynes, Marie Haynes Consulting (2025-01-13)
   Check which topics LLMs tie you to; expertise is earned via mentions

8. Google quality raters now rate AI Overviews — Marie Haynes, Marie Haynes Consulting (2025-09-11)
   Explains the Sept 2025 rater-guideline changes, including AIO rating examples

9. The 3-step process to getting a Knowledge Panel for an author — Jason Barnard, Kalicube (2021-09-26 (upd. 2025-05-09))
   Make an author a recognised entity: entity home, corroboration, links; leans sales

Strategies for this step

• Cultivate Expert Authorship Signals

See all GEO strategies →

Curated by effectiveGEOstrategy.com. Every link checked 2026-11-10. Know a better free resource? Tell us.